· Projects · 3 min read
Website for Praktijk Authentiek
I had the pleasure of creating Praktijk Authentiek’s website. And capturing the practice’s warm, welcoming environment.
Bringing Authenticity Online
Therapy practices often rely on face-to-face connections, warm environments, and personalized care. But how do you convey that authenticity online? When Praktijk Authentiek reached out to me, Imke wanted exactly that: a website that matched her values of genuineness and solution-focused therapy.
About Praktijk Authentiek
Praktijk Authentiek is all about helping people discover their own strengths and resilience. Whether it’s therapy, counseling, or specialized guidance for individuals with ASS or ADHD, her philosophy is to tailor each session to the client. It’s personal, it’s authentic, and it needed a digital presence that reflected those qualities.
Key Services:
- Solution-focused therapy
- Outdoor sessions near the De Meersen nature reserve
- Online appointments
- Support for individuals with ASS and ADHD
- Family/partner involvement in sessions
The Project Scope
When Praktijk Authentiek approached me, Imke needed a full-service solution. I helped her with:
- Web Design & Development: Using Craft CMS for a future-proof website that can grow with their needs.
- Photography: On-site shoots to capture the warm, welcoming atmosphere of their practice.
- Social Media Support: Guidance and content strategy to raise awareness of their services online.
The Design & Development Process
Craft CMS Decision: I chose Craft CMS because it allows for flexible, scalable solutions. If Praktijk Authentiek wants to add online booking, a blog, or new features in the future, the foundation is already there.
Aesthetic & UX Goals:
- Warm & Calming: Natural colors, gentle imagery, easy navigation.
- User-Friendly: Clear calls-to-action, minimal steps to find relevant information.
- Authentic Visuals: Real photos of the therapy room and the general atmosphere.
Photography & Visual Identity
Capturing the “Authentiek” Feel: Focused on natural light and warm tones to evoke a sense of calm and welcome.
Key Features of the New Website
Simple Navigation: Users can easily find therapy types, practical info, and appointment options.
Responsive Design: Ensures the website looks great on mobile, tablet, and desktop.
Scalability: Extra room for future modules or integrations (e.g., a booking tool).
The Outcome
Since launch, Praktijk Authentiek’s online presence has:
- Provided potential clients with a clear overview of services.
- Set a welcoming tone that matches the in-person experience.
- Given them a platform they can easily update with new content, workshops, or news.
Looking Ahead
Praktijk Authentiek can now adapt and scale their site as they see fit—whether it’s implementing new functionalities or expanding their blog with helpful articles for clients.
Conclusion
Collaborating with Praktijk Authentiek was a rewarding experience, allowing me to blend web development, photography, and content strategy to showcase her authenticity. If you’re looking for a holistic solution—web design, visuals, and digital marketing—reach out! I’d love to help bring your vision to life, too.
