Building community with Onyx

Elevating the Boulder Spirit in Bruges

When Onyx Boulder reached out, it was clear that this was more than just launching a gym—it was about creating a movement. With founders Dean, Mathijs, Jonas, and Dorian leading the way, the vision was to craft a dynamic space that would not only challenge climbers but also inspire a close-knit community.

About Onyx Boulder

Onyx Boulder is set to be Bruges’ first boulder gym, designed as a multi-dimensional experience. It’s not just about climbing; it’s a lifestyle destination featuring:

• Bouldering Facilities: Innovative and challenging climbing spaces.
• Eatery: A spot to refuel with healthy, delicious meals.
• Climbing Shop: A curated range of gear for every climbing enthusiast.
• Community Engagement: An environment where every climber feels connected and supported.

The Project Scope

Our collaboration was an immersive journey that blended creativity with strategic insight. Together, we:

• Crafted Visual Narratives: Captured dynamic photos and engaging reels that tell the story behind building the boulder gym from the ground up.
• Developed a Social Media Strategy: Built a digital presence that resonated with a remarkably tight-knit boulder community, sparking an outpouring of encouraging comments, direct messages, and genuine support.
• Engaged the Community: Grew a following that quickly surpassed that of a neighboring gym, proving that authentic storytelling has the power to unite and inspire.

The Process & Approach

Visual Storytelling:
Every image and video was carefully composed to showcase both the sleek design of the gym and the raw energy of its founders. We captured the moments behind the scenes and the anticipation of an imminent opening.

Social Media Strategy:
By refining the digital narrative and creating a cohesive feed, we transformed casual onlookers into a vibrant community. The genuine interactions—those encouraging comments and heartwarming DMs—became the pulse of our campaign.

The Outcome

The impact has been remarkable:

• Community Buzz: Our digital presence lit up with genuine engagement. The cascade of supportive comments and messages not only boosted the founders’ morale but also solidified a loyal following.
• Authentic Storytelling: Every post wove together the narrative of passion and perseverance, building excitement for the upcoming opening weekend (April 11–13).
• Strategic Growth: The project laid a strong foundation for Onyx Boulder’s digital identity, making it a future beacon for both climbers and lifestyle enthusiasts.

Looking Ahead

The journey is just beginning. As Onyx Boulder opens its doors, there’s more to come:

• Tips & Tricks: Insights and advice to help you scale new heights.
• Healthy Food Recipes: Nourishing recipes to fuel your adventures.
• Gear Reviews: Get honest, in-depth reviews of the latest climbing equipment.
• And so much more!

Conclusion

Working with Onyx Boulder isn’t just about creating a digital experience—it’s about igniting a community fueled by the thrill of the climb. If you’re passionate and want to bring that same energy to your brand, let’s connect. I’m always eager to work with projects that share my passion and drive!